Marketing a Restaurant in today’s high tech world seems like “just too much to wrap your mind around” it’s a phrase we hear all too often. Social Marketing for restaurants is something that seems too hard to understand and too expensive to pay for… IF you could even find the right company to take care of it for you. . Like many businesses.. restaurant owners feel overwhelmed when they start to look into the world of social restaurant marketing. It’s the “shiny object syndrome” everything looks interesting but knowing what to choose, what’s good and whats not is difficult at best. More chilling is the thought of selecting the RIGHT company to hand your Brand, your advertising budget and your reputation over to - it’s like giving your baby to a stranger… What I ALWAYS tell restaurant owners is that the NEED to get educated – online marketing and Social Media marketing for restaurants is not going away anytime soon – it’s BOOMING and you NEED to participate! This is a way for you to get IMMEDIATE access (on a Direct Referral basis) to more customers then you could have ever imagined. So a little understanding and education will go a LONG way in shaping the future of your company and your brand. Here’s what you NEED to understand. Doing NOTHING will get you buried by competitors that are at least TRYING SOMETHING!! Make the interactions with your customers entertaining, active rewarding & FUN – don’t try and sell them – just give them a GREAT interactive experience – Chances are if you’re reading this – you’ve got your Food Quality Down Cold… or you’d be reading an article about fine foods and preparations.. So once you’ve got food quality, location, excellent help and all the rest down cold – lets fill that funnel with the loads of customers that come out of your place talking about and sharing your restaurant (and you marketing) with other friends creating more FANS for you! That’s what the best marketing will do for your business. Get started do SOMETHING! You’ve heard it all too often “the best way to eat an elephant is one bite at a time”. Who in the hell wants to eat an elephant anyway? But it’s a visual that drives the point home I’m sure.
The point is… you NEED to get started. DO SOMETHING or your TECH friendly competitors will have lines of people standing in the streets while you wonder what happened.. what are THEY giving away? Each new step will unfold a whole new world that REALLY is at your fingertips. With a little time investment – we suggest 1 hour each day – start with your questions on marketing for your restaurant social or otherwise… put your questions into a Google Search box.. and let the Light Shine In! Want to know more about Local Search and how you can attract MORE Local customers to your restaurant?
Simply type into search: Social Restaurant Marketing
Are you more of a visual learner? After you’ve done your search look in the left column and select VIDEOS – Google will then return many videos for the same topic!
Want to know about Restaurant Specific Apps that have been built for Restaurants SPECIFICALLY to drive more leads and customer interaction – They DO EXIST – MANY of them in fact!
Type in: Social Restaurant Marketing Apps
Our suggestion is to implement one new idea on a monthly basis – test it, track it, tweak it drop the losers and run with and expand the winners! The GREAT thing about every ACTION online is the fact that you can KNOW what happens all along the way in your online (and even offline) marketing efforts! This will start your tech ball rolling to get more traffic, leads and sales flying into your business – yes EVEN in tough economic times! Lets face it you’ve got to do MORE if you want to GET More – and you’ve got to connect with your customers where THEY ARE.. with mobile phones – social Restaurant Marketing is EASIER then it ever has been – you just need a way to add them to your mobile list and start your campaigns & events rolling – do something FUN and inviting – give away a prize and spread it all across social media and news outlets – But, Get STARTED today! Get Social and Market your Restaurant in your local area and WIN BIG!